Skyworth 创维是全球最大的智能电视品牌之一，其2023年全国500强企业排名位列第287。在过去三十年中，创维将智能家电范畴拓展到智能系统技术、新能源、现代服务的交叉领域。作为其下一阶段发展战略的一部分，创维需要新的识别，以支持将智能电视巨头企业的历史印象向全球科技品牌演化。

Skyworth is one of the world’s largest smart TV brands. Its ranking as one of the top 500 enterprises in China in 2023 is No. 287. Over the past three decades, Skyworth has expanded its smart home appliance category to include a cross-section of smart system technologies, new energy sources, and modern services. As part of its next phase of growth strategy, Skyworth needs a new identity to support the evolution of the historical impression of a smart TV giant company to a global technology brand.

作为加速品牌增长进程的一部分，2M2 与创维合作，我们目标是创建一个新的数字优先身份，以反映1/3个世纪以来的领先地位、差异化和未来愿景，开启下一阶段的发展战略与企业雄心。2M2m为其制定全新的品牌定位与市场定位，以“Enlighten the mind 想象力驱动”唤起品牌身份与核心。我们的任务范围包括标志更新、版式设计、新的配色方案、布局系统、第五品牌元素和品牌形象语言的重新定义。

As part of the process of accelerating the brand’s growth, Skyworth has partnered with 2M2, where our goal is to create a new digital-first identity that reflects 1/3 of a century of leadership, differentiation and vision for the future, kick-starting the next phase of growth strategy and corporate ambition. 2M2 has developed a new brand and market positioning that evokes the core of the brand’s identity with the phrase “Enlighten the mind.” The scope of our assignment included a logo refresh, layout design, new colour scheme, layout system, fifth brand element and redefinition of brand identity language.