無跡：無中生有的品牌视觉。

“無跡”是什么？“禅宗典故中有云：羚羊挂角，无迹可寻。比喻意境超脱，不着形迹”建筑师武向兵告诉我们。武先生知书达理，但他的 Brief 却让 2M2 Art Direction Co., 舒曼艺术指导思考良久——用视觉语言表达“言有尽而意无穷”之境。我们把“無”字消隐、消隐，直到它化为符号。

 
A branding project for Wuarch, an architectural design studio of Xiangbing Wu. The brief is to capture the essence of an abstract expression of superlative poetic art, showing no traces of effort. It was a challenging project to visualize the beauty of the process from invisibility to infinity. We, the 2M2 team came up with the concept of this grid system and the minimal delicate symbolization to present this atmosphere of invisibility to infinity.